Sad, but it's been on the cards since they sold to Rakuten.
Started buying DVD's and CD's from them in 2002 because they were half the price of the high street. How was VAT (17.5% at the time) free 50% cheaper than the high street? Ask the BPI and the rest of the greed industry why CD's and films cost so much over the odds (32.5% more), when they have control of the supply chain.... THAT isn't caused by piracy, but may well cause it.
There are 10 types of people in this world. Those who understand binary and those who don't.