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7. Re: LEGO Marvel Super Heroes Announced Jan 8, 2013, 17:56 Jivaro
 
jfedor wrote on Jan 8, 2013, 17:21:
That's interesting. The Avengers, X-Men and Spider-Man movie franchises are separate and non-overlapping (character-wise) because of licensing issues and here they get merged. And their Lego versions are clearly not based on the original comic book characters (not directly), they are based on the movies. I wonder if this reflects a future merge of some kind in the movies as well. Spider-Man and Wolverine in Avengers 2?

My understanding is that when the current Spider-Man trilogy is done, so is the "splintering" of the Marvel movie licenses. They will all be under Disney's umbrella after that. *insert evil mastermind laugh here* As of right now, Sony handles Spider-Man...but that deal was inked log ago, before Marvel was sold to Disney. Disney's goal is to treat the Marvel universe as one big license and try to find some semblance of continuity, much like the comics attempt. (but horribly fail at) The marketing logic is easy to follow. For example, the X-Men movies did well at the box office. If you can get characters from a successful movie to appear, even if it is briefly, in another movie you can increase the hype meter. Have Wolverine appear in a Punisher movie, or Storm in the Fantastic Four...and maybe let it slip that they will appear much like people were talking about Tony Stark's small appearance at the end of the Hulk movie before it even hit the theaters. Cheap hype, universe continuity, fan appeasement, and box office zen.

Of course, it all relies on having hit movies to pick from. Right now the Avengers and the X-Men have provided that. The Fantastic Four didn't, which goes to prove that you still have to make good movies, regardless of marketing scheme.

This comment was edited on Jan 8, 2013, 18:07.
 
 
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