Quboid wrote on Jan 7, 2013, 15:23:

Beamer wrote on Jan 7, 2013, 13:57:

Cutter wrote on Jan 7, 2013, 13:39:

The Half Elf wrote on Jan 7, 2013, 13:24:
Anyone else notice that Nvidia is setting itself up to be in a prime spot in the cellphone/tablet/portable gaming market pretty rapidly?

They're too late to the party.

I don't think they want to be in the consumer market, anyway. They see the compromises companies need to make. They'd rather sell a ton of Tegra processors to those going to the consumer than risk destroying their OEM model. Going directly to the consumer rarely works out well for companies not known for doing so.

Very, very, very rarely.

They've been pushing the Tegra for a while now, the SoC market is big and only getting bigger and I'd estimate that there's a lot more money there than in graphics cards. I remember some quite impressive looking Android games being Tegra exclusive to much annoyance, hopefully they're going for more carrot than stick promotion now.

They're later to the party than is ideal but it's still worth going for with massive rewards.