The Half Elf wrote on Jan 7, 2013, 13:24: Anyone else notice that Nvidia is setting itself up to be in a prime spot in the cellphone/tablet/portable gaming market pretty rapidly?
They're too late to the party.
I don't think they want to be in the consumer market, anyway. They see the compromises companies need to make. They'd rather sell a ton of Tegra processors to those going to the consumer than risk destroying their OEM model. Going directly to the consumer rarely works out well for companies not known for doing so.