Seems to be listed at 29.99 on Amazon which seems too high, $20 seems like the sweet spot. The games themselves are $5 games. They've been on sale multiple times for that so I find it hard to believe that they expect people to pay an extra $20 for the extra stuff. Maybe it will be on sale for $20 on release.
99gamers.com-Going down in flames after discounting their currency! Kickstarter "Game Developer"!