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12. Re: LEGO: Legends of Chima Announcements Jan 2, 2013, 21:37 Rhino
jdreyer wrote on Jan 2, 2013, 18:17:
Rhino wrote on Jan 2, 2013, 13:19:
jdreyer wrote on Jan 2, 2013, 13:15:
Axis wrote on Jan 2, 2013, 12:06:
Lego Wall of Chima?

Yeah, it's a bizarre name for sure. What were they thinking?

Looks like it's a full license in the vein of Ninjago, rather than just an individual theme like 'City', 'Space' or 'Kingdoms', that they are working on. A lot more sets than their usual waves of releases, and it looks like not all of them are construction sets. I guess... sort of a Lego Beyblade if that helps as a comparison.

The sets, a TV series, the three games. Looks like they are banking a lot of this being a big seller. Not my cup of tea; but, then, I'm pretty sure that father in his mid-30's isn't the target market on this one.

Thanks for the link. Yeah, I don't mind new Lego IP (somehow I missed this completely) I just think this name is strange. Can't explain why the name Ninjago works for me, but this one rubs me the wrong way, besides being too close to "China" in spelling, I mean (pronunciation is obviously supposed to be CHEE-muh).

I would imagine that they were hoping for something that was somehow awe inspiring, and at the same time familiar to the target audience. Where Ninjago just sort of said "Ninjas... and they go," I believe, with absolutely nothing to back it up besides gut insitnct, that they probably felt that the IP would be embraced with less effort if they tossed in a nifty word in there to give it a cool fantasy factor that would grab fans of similarly fantasy themed properties (off the top of my head: Avatar: The Legend of Korra)
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