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9. Re: Out of the Blue Jan 2, 2013, 14:54 Beamer
Cutter wrote on Jan 2, 2013, 14:38:
Silicon Avatar wrote on Jan 2, 2013, 13:21:
Soo... For twenty bucks a month a person living in a mountain town could see a 1/4 of the movies they could get on Netflix for double the cost.

Stale popcorn and noisy children included?

Yeah, I can't imagine anyone will be going to the theater that much. And that doesn't factor in the concession items either. I go see maybe 2 or 3 flicks a year on cheap days or matinees when it's $5 and bring in my own snacks that are healthier as well as insanely cheaper.

Yeah, $20 seems off. But they have almost 90% of the subscriptions they need. And I suppose $20 is the cost of 2 movies, potentially, plus it's riding that "feel-good" wave that things like Kickstarter did when fresh (meaning I doubt how many of those subscribers will renew the second time around.)

They'd probably be better doing $12-$15 and limiting it to no opening weekends. Only a little more than one movie, and it would get people to go. Even if they see two or three movies the incremental cost per movie is minimal, people only need to see 13 or so movies to make it pay off, people will pay above to see opening week (maybe do $5 opening weekend tickets for subscribers), and the bottom line is you get people going. Heck, $10 plus $5 for opening weekend. Plus half-price drinks.
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