Who here wouldn't want to tap that market segment - no pun intended - if you were a business owner that makes games? Why only settle for half the market? And for all the guys working for these companies who get stock you can't tell me they'd object to seeing their stock rise and making bigger bonuses. And lastly you may have some hot chicks around the office to oggle - which is closer than most of those guys get to meeting real girls. So who exactly are these men that are opposed to this?