One can only hope this will fail miserably and the assholes who thought this was a good idea will get run out of the industry on a rail! Those people are the scum of the earth. Taking away your rights and dis-empowering you as a consumer is good for you is it? It's in your best interest and not theirs, right?
"We choose the right to be who we are. We know the difference between the reality of freedom and the illusion of freedom."