I see failure in the future for this project. For it to work how they want they'd have to put linux on the box, and for that to work they'd have to have atleast most of their games be linux compatible, which just is not going to happen. So which means they going to try to compete with what homemade htpc's that can do more.
They would be a lot better served just selling a custom linux distro than trying to sell hardware. Especially if they arent making the hardware themselves.