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16. Re: NCsoft: Nothing Had Been Decided on Selling City of Heroes Dec 6, 2012, 19:11 .Drifter
 
NewMaxx wrote on Dec 6, 2012, 17:10:
Ceribaen wrote on Dec 6, 2012, 13:00:
The other component was that there may be some eastern corporate world politics going on that we just don't have a view on, and CoX was a casualty of that.

Strategic vision takes on new meaning with Eastern politics. It's not enough to maintain a profit, one must consistently find growth. Now clearly Sony doesn't have this with say, Pirates of the Burning Sea, so why do they maintain it? It is because they want to retain the IP (or the license to publish it) and the (relatively decent) crew that runs it, but more importantly they want the corporate image of being family-friendly and reliable. The actual bottom line is a drop in the bucket for them, so clearly they put greater value on goodwill, possibly to repair their currently negative image.

NCSoft puts this up against DCUO and CO, looks at the tired, remaining team, as well as their overall portfolio, and even as a company with less of an appetite than Sony the politics simply say that there is little value in keeping that playerbase. Most likely they are gunning for a Perfect World+1 market (a step up), like Turbine's and Sony's and Funcom's, rather than PW's, and in their opinion CoH had leaned closer to the latter. So in a way it is still about image, just from a different angle.

MMO's (especially F2P's) are quickly becoming more about that than the profit, but people seems to have an issue seeing that clearly. There's a lot of value to be had in branding, goodwill, market presence, etc., and as MMO's get cheaper to maintain (as many said in this very thread) this is going to become more common, kind of like a toy in your breakfast cereal box. Their money is better spent on producing something like that than relying on a last-gen MMO that had an entirely different goal.

CoH was about the only game that NC Soft had that got rather consistent good word of mouth, had a good image with the community due the developers open channels of communications, and hasn't been considered a failure after launch.
Contrast that to most of the other games they've come out with in the past few years, other than Guild Wars, that have been anything but successful, well thought of games.
Tired game or not, it was able to maintain a core player base willing to consistently put down regular amounts of money to keep their game running, and all this went on with no real advertising budget to bring in new players, so contrast this to DCUO and CO which have few of the people that were playing it at launch still playing the game. Throwing away a player base like that, and then telling them and everyone else to try the martial arts themed game you're bringing over from Korea, where apparently it's not doing too well, doesn't seem like a very good financial or image decision.
 
 
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