Just to a make sure people know I was joking - we aren't hunting down hacker's families. Someone thought I was being too aggressive.
You don't understand the target audience if you think it's a bad PR move, MMOFPS players want game balance and integrity as much as gameplay itself. The BF3 approach of doing nothing and ignoring the problem blows. No one rational thought he was being literal anyway.
Yes. So Smedley is thumping his chest and before he was able to hit the "post" button, the cheater had already simply made a new account
In any MMO game losing your account is a big deal, I wouldn't want all of my certs / etc gone. I certainly wouldn't want to lose all of my certs / etc. IP bans can affect others and be really unfair.