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21. Re: Chris Avellone Interview Dec 3, 2012, 17:22 Beamer
 
Jerykk wrote on Dec 3, 2012, 12:32:
Muscular Beaver wrote on Dec 3, 2012, 09:47:
eRe4s3r wrote on Dec 2, 2012, 17:23:
I am always amazed at how useless and broken Publishers can be to be honest. Sure 4 million is nothing in cash for a AAA title but there are a LOT of people who loved Baldurs Gate 2 or Torment. And yet it takes Obsidian as a DEVELOPER and some guts and 100k public investors who simply have HOPE to get it made, instead of a publisher, who's entire fucking business model and even reason of existence was supposed to allow for funding of "hit and miss" games were success was not guaranteed but which would need funding far above what anyone could privately organize.

Publishers really do everything they can to put themselves into a niche where a single flop means the end of their entire business. Does that sound like smart business to anyone?

EA for example said two thirds of the development costs are being used for public relations, sometimes much more. Thats a lot, and without it, 4 million really does seem reasonable.

$4 million is extremely little for a AAA game. $4 million is usually the cost of a AAA game's prototype. The full game usually ranges from $20-40 million, with 2-3 times as much for marketing.

This is an exaggeration. Battlefield 3 had one of the largest marketing budgets at $50MM. MW3 and BLOPS2 is probably $15MM-$20MM more than that. The BF3 budget was estimated at around $25MM, so you're right about 2x more.

But that isn't overly common. That's for the biggest games, or in some cases an attempt to save the biggest flops. A $70MM movie typically has a $35MM marketing budget. I'd guess the average video game marketing budget is a bit less, in absolute dollars. $20-30MM.

Can't find any video game stats, so happy to have an interesting discussion. Long story short, still an enormous amount.
 
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