And there's the problem? I use Steam. I'm not a Steam fanboy and Steam has caused me problems in the past (and still does, with NS2), but I threw my lot in with Valve and I'm not going to juggle whatever DRM scheme every which publisher comes up with. The last Ubi game I got for PC was Prince of Persia way back when, and while it was a decent game I only purchased it as a sign of good faith for their not shipping it with any DRM whatsoever. Now we have uplay, so that clearly didn't work.