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10. Re: Chris Avellone Interview Dec 3, 2012, 03:55 NewMaxx
eRe4s3r wrote on Dec 2, 2012, 17:23:
Publishers really do everything they can to put themselves into a niche where a single flop means the end of their entire business. Does that sound like smart business to anyone?

Pretty much all entertainment falls into this category. This has been true since, well, not long after popular media arose from the Enlightenment. It's just that it takes time to hit new industries and novel forms of entertainment. This by no means excuses it, it just explains it; and yes, I could go as far as suggesting this applies to the concept of popular sovereignty and populism, etc.

Essentially, there's a critical point whereby what was once a noble pursuit degrades into pure pandering. It has as much to do with democracy as it does capitalism; it's not greed, it's making money off what the people think they want. They think they want want media and social interaction tells them too, a deadly feedback loop.

You end up with make or break bets that either puts you in first place or has you liquidate and change names. Either way, the people that matter the most - the artists - become brands themselves. Good things can still come from them, but it's an inherently flawed system.
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