Verno wrote on Nov 29, 2012, 11:51: Iconic looks is just code for lazy modeling and animation. Development shortcuts and laziness were the biggest complaints leveled at DA2, if they do it again in DA3 they could potentially kill the franchise, the negative word of mouth had a very real effect on the post launch sales and that will carry over.
Except of course, Bioware doesn't believe that. They firmly hold to the story that Dragon Age 2 sold extremely well and that they were very happy with its sales.
(It's gotta suck to have to cowtow to the EA party line.)