EricFate wrote on Nov 24, 2012, 23:37: Patronage is not product placement. May as well be pissed at a hospital for being named after the biggest donor, or at a portrait for being of the wife of the person who commissioned it. Having some pixels named after a dude with more disposable income than me doesn't disrupt my engagement with the game world in the slightest. Because that dude wanted the game to exist just as much as I did, but had more resources to help make that happen. He isn't trying to sell me something. Gamers aren't outraged because we know the difference.
I think some people do dislike buildings/parts of buildings named after big donors. Both for that and for games, I think the reaction would depend on who exactly it is. If there is no special designation in-game that the NPC/planet/etc is named after a kickstarter backer, then nobody would probably notice unless it's a well known person. I'm sure a lot of people will react every time they meet the Notch NPC in a game, but not the random rich gamer Bill Smith NPC.