Patronage is not product placement. May as well be pissed at a hospital for being named after the biggest donor, or at a portrait for being of the wife of the person who commissioned it. Having some pixels named after a dude with more disposable income than me doesn't disrupt my engagement with the game world in the slightest. Because that dude wanted the game to exist just as much as I did, but had more resources to help make that happen. He isn't trying to sell me something. Gamers aren't outraged because we know the difference.