No, it's consumer protection as it should be. No company should be able to force advertising on you and say you can opt-out, they should require you to opt-in from the get-go or it's no go. If I want your company's product or service I'll come find you, ok. Otherwise don't bother me.
“There is no such thing as a weird human being. It’s just that some people require more understanding than others.” - Tom Robbins