No, it's consumer protection as it should be. No company should be able to force advertising on you and say you can opt-out, they should require you to opt-in from the get-go or it's no go. If I want your company's product or service I'll come find you, ok. Otherwise don't bother me.
"We choose the right to be who we are. We know the difference between the reality of freedom and the illusion of freedom."