Who cares? Get in, run around for a few months, see what there is to see and done. Same as most every other game. And I'd rather see their world than most others. And who knows? GW2 made some right steps forward as a true next-gen MMO, I'm sure they'll do the same.
“There is no such thing as a weird human being. It’s just that some people require more understanding than others.” - Tom Robbins