Who cares? Get in, run around for a few months, see what there is to see and done. Same as most every other game. And I'd rather see their world than most others. And who knows? GW2 made some right steps forward as a true next-gen MMO, I'm sure they'll do the same.
"We choose the right to be who we are. We know the difference between the reality of freedom and the illusion of freedom."