I'm not sure that OMFG is the right thing to be put into the same sentence as Elder Scrolls Online. Unless it's "OMFG, what the hell are they thinking??"
I'll admit it looks very nice, and many ES fans can't wait to get back to Morrowind (as evidenced by Dragonborn being basically a chunk of Morrowind, apparently), but everything else about the game looks just boring or dreadful. Yet another "It's a single player game in MMO clothing!" idea, this time with "Guards remembering the quest you did for them!"
Yeah, wow fellas. That'll make me cough up 15 bucks a month alright. I guess they really learned nothing from ToR's failure.
I think this is going to be a spectacular waste of money.