I'd be very interested to see what someone at the beginning of these projects on the publisher side is used to seeing when they pitch something like this.
Do the video's and such that they've created so far match up to a project that would get strong funding? (ignore the genre issues)
One of the most impressive things in all this is how well they turned this around from the start. That first week or so was rough. Not a lot of info, the website wasn't working well, then once they jumped on board kickstarter it seemed like they got their feet under them. The AmA happened, a lot of questions were answered via the forums, via the kickstarter page, just a ton of communication with the community and I think that filled in a lot of the holes people were seeing.
It seems like ancient history when we hit that first stretch goal on KS and earned a repair robot! Woohoo. That seemed to frustrate people more than anything but the updates and ever increasing communication helped a lot.
That last week when they dropped the Constellation artwork and then it seemed like every day they had something new. An amazing finish to a campaign I felt really uneasy about early on.
99gamers.com-Going down in flames after discounting their currency! Kickstarter "Game Developer"!