Those regional key sites are a dime a dozen and often have issues with games that don't activate directly on Origin/Steam. Publishers are starting to force Steam/etc to check GeoIP for activation as a result too.
If people want to use them then fair enough but caveat emptor.
If you're basing your comment off the original Anandtech article, it's been revised giving a conservative estimate life span of 23'ish years (up from 7)
I don't read Anand personally, was just following the discussion on Ars about questionable write endurance.