Reminds me of a joke about Swarm Intelligence.... and how it could fix anything. But this forgets 2 simple truths.
1) The swarm is not intelligent 2) The swarm is lazy
That is why government always needs to be meddling. Without meddling, customers (as a mass of people) would be brain-dead zombies, quite literally. Joss Whedon did a nice spot recently about exactly that ;p -> http://www.youtube.com/watch?v=6TiXUF9xbTo