Picked it up 50% off since I purchased Premium dlc preorder thing for BF3.
I saw that offer too and my "something isn't right" detector went off. EA never gives discounts that big on new games, ever. I thought perhaps they needed more presales but now its apparent why.
As bad as this game may be, it will never eclipse the level of shittiness attained by Medal of Honor: Pacific Assault. I picked it up cheap a year after it came out and it was a broken, steaming pile of garbage and the worst game I've ever paid $ for. MoHAA was so good back in the day.
Edit: The price is actually good until Nov 23rd, but the limited edition is only available today.