I'm not surprised. When you begin a Kickstarter without a name for your project, you're in trouble. "An RPG by Brenda Brathwaite and Tom Hall" is not the way to attract donations; Those aren't exactly household names. When they finally named it SHAKER, that was good for a laugh; That better suits a Kinect dance game than an rpg.
Another with a similar problem was Jane Jensen. She started her Kickstarter as "Jane Jensen's Pinkerton Road Studio", but at least she was well known to fans. Later, her project was named Moebius and was successfully funded at about 150%, but it wasn't looking good for awhile. I can only imagine how much money she would've raked in if she had begun her Kickstarter as "Gabriel Knight creator Jane Jensen presents Moebius."
The power of a good name should not be underestimated. How many copies would DOOM have sold if it had been named SHAKER?