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52. Re: Steam Top 10 Oct 8, 2012, 01:59 Jerykk
jacobvandy wrote on Oct 8, 2012, 01:33:
Dev wrote on Oct 7, 2012, 23:12:
They gave an official answer, and I've posted about it and linked it in several blues posts on this now.

Basically its dictated by contractual issues with 2k. They figured out a way to get around it by offering store credit, which they didn't have to do.

Just like regional pricing on steam isn't because of steam wanting to screw people, its because of publishers setting it that way.

Explanation or no, it still doesn't make sense to me (the not being able to use the voucher). It seems to be setting a precedent for publishers saying NO, GREEN MAN, YOU CANNOT OFFER OUR GAME FOR SUCH LUDICROUS PRICES. There's no way that all publishers have previously said "sure, an extra 30% off on top of the usual 10% pre-order discount is okay with us," which leads me to believe they can set their prices freely. AFAIK, they purchase a lot of game keys and then turn around and sell them at whatever margin they damn well please. What makes 2K so special that GMG would accept such a deal?

Pretty much the entire reason they've been successful is that they sell brand new games for so cheap; if they lose that they have nothing. Well, a decent selection of older games and indies with the unique ability to trade them back in, but that didn't get them very far in the past. The bulk of their business is game keys for Steam or Origin, etc. Nobody I know who shops there actually uses Capsule.

It does seem a bit odd that publishers would allow them to offer such significant discounts on pre-orders. That said, I'm not sure how digital distribution works. Do the distribution services buy a batch of keys upfront, with no further money going to publishers? Or do publishers offer keys as needed and take a cut of each sale? I was under impression that the latter was how digital distribution works.
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