This is not even worth discussing until children can drive themselves to the fast-food restaurants.
That being said, I'm finding the whole notion of advertising increasing more silly as I get older. I don't think I'm unique in that I only buy something when I need it, and I don't shop brands, I buy based on value proposition. But, maybe I am. TV commercials any more fall into one of two buckets; entertainment or annoyance. I rarely even remember the product.
"We don't stop playing because we grow old; we grow old because we stop playing." -George Bernard Shaw