Because of Guild Wars 2 I'm not playing a subscription game ever again. They've proven you can have an amazing world class MMORPG without the monthly fleecing while avoiding the pay2win syndrome. Rift was the only MMO that ever delivered on what all pay2play companies promised us by saying that we needed to pay a monthly fee so we could have continual content updates.
More importantly though, I don't have to feel guilty when I decide to spend my time elsewhere.
As for TSW, Let's all hope that when TSW goes free2play they don't follow the horrible AoC model.