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6. Re: On The Secret World's F2P Potential Sep 17, 2012, 13:58 Wallshadows
 
F2P pays for itself if done right. I've forked over about two months worth of WoW subscription time in to their gemstore as I am sure is the case with many other players - although likely to a lesser extent.

Relying on box sales and vanity items requires a lot of faith in your product without subs to fall back on though and this is likely why it's not really the 'norm' in the industry. What I really hate is the fact that it seems parts of the industry are going in the opposite direction and using subscription-based models along with macrotransactions such as WoW and TSW.
 
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