" What I like about the FTP model is that you are with your consumers all the time – you can spend six months refining the gameplay and then put it in another environment, another title, because you automatically know it works well."
Translation: We are going to find a F2P that makes a profit and reskin it into 20 other versions so we don't have to do any other work on it yet have 20 F2P games to sell! You like zombies? Here's a reskin of our castles F2P. You like Space ships? Here's a reskin of our zombies F2P.