The title of the article says:Xbox 720, PS4 Graphics Could Get Close To Avatar's Quality, Says Geomerics. I don't care about lighting and stuff if I read that to me that means if I fire up CoD on my Xbox 720 the game will look like I am playing the Avatar movie.
Since PC's are way ahead of consoles on the technology side, simply put if my PC can not produce graphics that looks like the Avatar movie and runs 30-60fps on 1080p resolution, I am sure as heck the consoles will not be able to do this either. Ones I see games that look like Avatar and the consoles have specs like PCs and can run those games at decent frame rates I will believe the claims. Until then this sounds like utter BS to me, to get the first person shooter console kids to get their panties in the hunch over the next consoles.