Most indie developers I know are starving artists for who $100 dollars is a month's worth of food.
Yeah, I'm calling BS. $100 is not "rolling in cash".
Not to mention the fucking entitlement that is reeking off that article. Valve doesn't owe anyone being on Steam. Hell, before they introduced this system, I suspect getting on it was a hell of a lot harder than it is now. If you can't cough up $100 to try and get your game on there, then that's your problem.