Silicon Avatar wrote on Sep 5, 2012, 12:35: Few tiny indies are going to fork out a hundred bucks just to enter a popularity lottery in hopes that maybe their game will be sold on Steam.
If you are an obscure indie author you might as well throw your hundred in the trash can for all the chance you will have.
$100 is cheap for the chance to reach millions of gamers, even for indies. Probably the best marketing money they will spend. Even if they dont make it, they will have a place people can go to to view info on their game.
Thats like saying the $100 ios cost isn't worth it for small indie apps (of which there are tons).