Where some might look on this as a negative, I feel differently.
Good for you, son. It doesn't change the fact that your game is dying, however. Just admit that GW2 is wiping its ass with your game, and go FTP already.
Subscription model MMOs are dead. Give up.
If TES Online pulls a subscription base model... they'll be dead out the gate. If TES Online pulls a "WoW in Tamriel"... they'll be dead out the gate.
They're doing both. They'll last even less than Tera and ToR did. The ONLY interesting thing about TES is that they're apparently doing the entire continent of (whateveritscalled), and it'd be fun to go back to Morrowind (which is where everyone would be hanging out. There'd be nobody in Cyrodiil.) And that's really the ONLY interesting thing in that entire MMO. If I was Bethesda, I'd be fucking murdering people at Zenimax over raping my IP this badly.