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44. Re: Borderlands 2 Mechromancer next Month Sep 4, 2012, 17:58 Bhruic
eRe4s3r wrote on Sep 4, 2012, 11:10:
What'd be the point of pre-ordering the game if it were included? Exactly, there'd be none.

And there shouldn't be. The whole concept of "pre-order" came about during the physical copies days. You pre-ordered a game to ensure that there'd be a copy waiting for you on release day, because if you didn't, there was a decent chance they'd be sold out.

With digital sales - and therefore "unlimited" copies - that reason no longer exists. At best, you can do a preload. But apparently developers and/or publishers fell in love with them so much that they wanted to keep them going, so now they offer extras to try and entice people into pre-orders. I assume it makes business sense, as otherwise it's pretty dumb, but in a lot of ways they could just get rid of it altogether.
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