Mordecai Walfish wrote on Sep 1, 2012, 01:09: I wonder, is it purely sales success?.. Or is retail not selling well and this is possibly an attempt to bolster those sales and move some volume off shelves around the country?
Either way, it's an opportunity to give themselves some advertisement about a thriving player-base to join in to.. /tinfoilhat
I'm assuming they would get a bigger profit from a direct digital sale than a boxed copy from a store. Under normal circumstances, the last thing they'd want to do is turn off digital direct sales.