Ozmodan wrote on Aug 22, 2012, 16:59: None of the original people so who cares? They would be better off naming the company something new instead of saddling them with expectations from people long gone.
I think you are missing the point of why Interplay kept the name. Interplay putting "Black Isle Studios is back" on the webpage should point you in the direction of the reason. Hint: They WANT people to be pulled in by the very name.