Jay Wilson and the rest of this generation of Blizzard developers are totally clueless about why people are still playing Diablo II and less and less want to play Diablo III.
I played D2 for six years and still have it installed on my computer after having to purchase the game at least twice when I lost my key and had to re-install. I played D3 for a couple hours on my son's account and Beta. Never bought it and never will. Neither of my sons play the game anymore. They only lasted about a month.