Dev wrote on Aug 14, 2012, 11:41: And likely this is a sizable amount of the profit on the game itself too. Even at $60, game companies don't make a huge amount of that pie, whereas DLC is almost pure profit.
This is why day one DLC is here to stay. Not so much because of all the certification time excuses (which I'm sure have some validity, but I highly doubt all day one DLC is because of that), but because of how much pure profit is involved in day one DLC.
Day one DLC wouldn't be here to stay if idiots would stop buying it. The problem is that games have gone so mainstream now that DLC is part of that "instant gratification" equation for people who want more even if they don't know what they want more of. It also taps into the psyches of people who just must have the "complete" experience (like some sort of psychotic collector's syndrome) even if they aren't ever going to complete the game.