Ratty wrote on Aug 9, 2012, 10:35: For a time I was careful to say "data are" in my emails and documentations. Then I decided it was so artificial and a bit pretentious I gave it up. When I come across that construct elsewhere I always find it a bit distracting and that shouldn't happen in things you write.
I also insist on saying "id is" (as in id software) rather than "id are" (or any corporation for that matter). I find that pretentious and distracting too. Plus I note even John Carmack says "id is."
The latter is just a difference between (typical) British English and (typical) American English usage. For American usage, a company is a singular entity. For British usage, a company is a collection of individuals.