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25. Re: Op Ed Aug 3, 2012, 19:05 Agent.X7
Game prices haven't kept up with inflation.

Null argument used by the media, analysts, and people who have an interest in the company making more money.

Games = Entertainment. No entertainment industry ever keeps up with inflation. They can't, or they'd go out of business. Entertainment is worth what you can get consumers to pay for it. Inflation works best for things people need, or at least think they need. Cars, food, homes, clothing, etc.

Look at home movies.

VHS was at the highest install base when decks were cheap and movies cost $20.

DVD - highest install base when players were cheap and movies cost $20.

Blu-Ray - new movies starting to come out at $20 and players prices continually falling.

Meanwhile the cost to make movies has continually risen and producers and studios have had to find creative ways to turn a profit.

Yes, movies release to theaters. Guess what? Ticket prices at theaters have also not kept up with inflation.

Concerts? They tried, but once ticket prices got really high, people stopped going. Not keeping up with inflation.

Developers can bitch about how much they lose to used sales, but if they simply dropped prices people would have more incentive to pay the developer and not stores like mine. I have dozens of customers who won't even touch a game until it comes in used so they can save a few bucks. They don't care about who gets the money, they just want to save their own money.

Hell, I have customers still playing PS2 and Xbox games because they aren't willing to invest in a new system until they can get every game for less than $20 and the system for less than a hundred. All of that money and the developers don't get any of it. Sometimes it makes a lot more sense to sell more for less.
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