So what you are saying is that after 7 years, 3 expansions (with 4th on the way and already a year and a half since last one) they still have 9.1 million subscribers? Name another game that comes even close in game sales, expansions and monthly subscribers. This is all planned out. They are making this back and then some on Diablo III and when Xmas gets here gamers will buy the expansion and return. Again.