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21. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 00:49 Cram
Dades wrote on Aug 3, 2012, 00:34:
HorrorScope wrote on Aug 2, 2012, 23:30:
9.1 million is nothing to sneeze at. Pretty amazing that people can stick to something for so long like that.

Yeah but at the same time losing 10% of that in a quarter is nothing to scoff at either, that's a crazy churn rate with the kind of instability that drives investors crazy. Expansions bring people back but they don't stick around long.

This. If I were an investor, you know...the people that publically own this shit, I would be temporarily pleased with the Diablo 3 stuff, but horrified with WoW. Their investments were in part based on WOW having well over 10 million subscribers (seriously believing this would last, cause most of them don't really know anything), and that isn't happening.

The next time around, it'll be a lot quicker subscription loss then it was with Cata. They'll bring a million back for one quarter for when the expansion is released, and lose 2-3+ million within the next 1-2 quarter conference calls afterwards. Probably more with GW2 (no sub) coming on top of the other issues discussed in this thread.
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