I think the focus on ads is a bit silly. Yes that is the main point of their kickstarter but I'm far more interested in enabling them to make Automata and Lookout strips. It's not just the display of ads to their users, but it's the time, effort, and influence that those ads have on the business.
If you watch PATV you know that there are plenty of comic things that they'd like to do like that but they're limited by only being two guys for that aspect of their business. They mentioned that they wouldn't need to do so many sponsored works and could instead focus on their own original IP. That's what I'm interested in.