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63. Re: Minecraft Patent Lawsuit Jul 23, 2012, 12:56 Orogogus
Beamer wrote on Jul 23, 2012, 12:25:
Orogogus wrote on Jul 23, 2012, 11:56:
Beamer wrote on Jul 23, 2012, 11:49:
Orogogus wrote on Jul 23, 2012, 11:44:
There are no cheap, easy wins in the drug industry.

Not sure why I'm the one you're arguing with, but sure there are. Anything incremental is a cheap, easy win.

It's all relative, is it not?

You posited that there were few incentives for drug companies to go after bigger, more difficult gains. In reality, those projects get looked at a lot because all drug development for the US is difficult whether it's for a cold symptom suppressant or the cure for cancer. The buy in cost is very, very high (although it is admittedly much higher for cases where the clinical trials will involve people dying). If you haven't seen many of the hard ones yet, it's because things that are hard take time.

And if they can make as much money on the easy ones they go for those. It's hard science, but the decision making isn't - if a company has two options in front of them, one that will take 100 million to get to market and one that will take 50 million, and the expected revenues for both are about the same, and the likelihood to get to market are about the same, which do they go after?

The situation is often more like that the buy in cost (clinical trials, FDA clearance, patent work) is enormous - say, $1 billion -- and then the remaining difference is relatively small - tens of millions. In such a situation companies look at the bottom line of how much money it can make because a lot of the cost is already set (or can't be anticipated, which is almost the same thing). And there's no longer really any low hanging fruit to be had, although some things, like cures for cancer, are known to be difficult.
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