Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
User Settings
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Report this Comment
Use this form to report the selected comment to the moderators. Reporting should generally be used only if the comment breaks forum rules.

81. Re: Vivendi Seeking Activision Buyers Jul 12, 2012, 11:56 Beamer
Creston wrote on Jul 11, 2012, 19:39:
MajorD wrote on Jul 11, 2012, 17:43:
I'm going to take a quick left turn on the subject here with the mention of “AAA Game titles”, which has become an oxymoron in the industry today. A AAA Game, or Triple-A game, at one time was considered a game of high quality, premier, and/or excellent; but everyone has lost sight of what a “AAA Game” is and or should be - the name itself has lost its true definition along the way. They really need to find a different title, as it no longer holds true to what is rushed out to market these days!

Nowadays AAA simply stands for the amount of marketing dollars spent on a title. It's no longer any kind of indicator of quality (though I'd argue it never actually has been), nor really any indicator of how much money is spent on it.

AAA just means "We're marketing the shit out of it."

That's all it is anymore.


Well, really just "we're spending a shitload on this." Marketing typically follows dev budgets (but not always.) The bigger the dev budget, the bigger the marketing budget (but not always vice versa.) A game like Assassin's Creed, made by 400 people, is AAA. A game like Hard Reset isn't, even if I imagine it's significantly more fun.
Music for the discerning:
Login Email   Password Remember Me
If you don't already have a Blue's News user account, you can sign up here.
Forgotten your password? Click here.


Blue's News logo