Krovven wrote on Jul 11, 2012, 19:46: Downward decline? Try Google. 2011 profits were way up over 2010 for Activision/Blizzard. A company that is bringing in 1 Billion dollar a year profits is not sold off because they aren't making enough money.
Vivendi has other reasons for selling Activision/Blizzard and I think it has absolutely nothing to do with how much revenue they are generating. If anything they are selling the company off now because they are at peak, have seen one of the best years (if not the best) they have ever had and someone will pay top dollar for them.
Vivendi itself is having a lot of financial problems from what I've read and their own shares aren't doing so well. $10 Billion will probably go a long way in getting them out of the trouble they are in.
You're aware this isn't a Diablo related news post right? At any rate both WoW and COD are on a downward trend sales wise, Acti has already driven both Guitar Hero and Tony Hawk franchises into the ground and for every decent Marvel game they publish, they usually throw out 2 or 3 stinkers using the brand.
Bobby Kotick is very short sighted, being short sighted in this industry is never a good thing.