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| 5. |
Re: Morning Consolidation |
Jul 5, 2012, 13:26 |
Beamer |
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avianflu wrote on Jul 5, 2012, 12:14:
The market for $2 games on mobile platforms is already very wobbly. A few winners that make $$, but most dont sell much and quickly disappear off the radar. And spending $$ to market a 2$ game is a thorny problem with no answers.
In 2010-2011, I think many pubs and devs pinned their hopes on mobile gaming on phones, but it is not panning out.
The game industry is definitely struggling in the recession. Dedicated portable game consoles are floundering even in Japan. Home game consoles are turning into movie-streaming boxes.
PC games actually have a chance to regain some traction in all of this retail uneasiness.
Yeah, the $2 game market is a goldrush. Tons of people just entering to make money, which clouds the market with mechanical crap and which makes it harder to find anything good (which is already an issue.) Also no real way to market, so even if your product is good it's near impossible to make sure anyone knows about it.
We all know the $60 price point is an issue. I really think we can drop that in half safely (and probably go more) without B&M. With B&M I still think we need to drop to $40.
People are always afraid to drop prices, because once you do it's hard to go back up, but someone needs to innovate pricing... |
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