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85. Re: EU to Allow Digital Software Resales? Jul 4, 2012, 00:19 Jerykk
NKD wrote on Jul 4, 2012, 00:03:
Jerykk wrote on Jul 3, 2012, 22:47:
You're forgetting the convenience advantage of trading in digital products. With physical products, there are many variables to consider. The condition of the product, the quantity of the product, the size of the product, the weight of the product, etc. With digital products, you don't have to worry about any of those things. You click a couple of buttons and get credit instantly. Don't have to drive to GameStop, don't have to mail anything, don't have to advertise anything. Just a few clicks and you're done. People are much more likely to do something when it's convenient to do so and I have no doubt that used sales would be even more prevalent in the digital market than in the physical market. Publishers will recognize this and try to find other ways to maximize their profits, sacrificing many of the benefits that digital distribution once offered to consumers.

Precisely. As I said earlier, digital resale boils down to having two buttons, one of which gives you the game for a cheap price, the other that gives you the game for a full price. If there are no other differences, there will only ever be enough "new" sales to feed initial demand, and after a couple of days no one will buy new anymore unless other incentives are provided to do so.

In short, people who want digital resale are telling publishers "We don't want to buy your games anymore, please switch to free to play item shop multiplayer business model en masse. Thanks!" Maybe that's not how they really feel, but it's the only viable business model in a market where they can no longer make enough money off retail sales.

I don't know if they'd go as far as F2P but they'd certainly focus more on multiplayer and DLC. The main reason why PC has seen a resurgence over the past few years is because of digital distribution and the fact that publishers get a higher profit margin from digital sales. Digital distribution now accounts for at least 50% of PC game sales. If you allow used sales of digital games, you're taking away the biggest reason why publishers support digital distribution and therefore giving them less incentive to support PC gaming.

It's easy to say "It's my right to sell my digital games" or "Publishers should make games that I would never want to sell" but that's taking an awfully short-sighted view of the situation. You need to look at the current reality of the PC market and why it is the way it is. In the short term, used digital sales are great for PC gamers. In the long term, it's only going to hurt PC gamers.
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